Data & Leads>>Appending

Enhance Data Performance and Expand to Various Channels


Data appending services afford your company the ability to replenish and rejuvenate it's data assets while simultaneously providing an accurate method for adding phone numbers, email addresses, and other key informational elements about your customers.

In today's competitive marketplace, the most successful organizations are those that have the most information. Our data enhancement services are designed to ultimately increase the value of your data and allow you to:

Fill the gaps in your database
Add data to gain a better understanding of your customers and prospects
Fine-tune your marketing and customer service efforts

Opt In Plus provides a range of data appending and data enhancement options for consumer records. Based on specific segments of a record (name, address, and/or telephone number) we can enhance your database by appending missing pieces of data for more accurate and complete records.

Append emails to your customer database

Email Appending enhances your customer information by adding the most up-to-date, active email addresses with fully opted-in permissions. Email Appending is an unique service that benefits clients by providing live email addresses on a perpetual licence without the need to rent each time you use the email address.

Using compiled data sources, we provide data overlays for your consumer files. Using demographic data, gain greater knowledge of who your customers are and target prospects with similar characteristics by selecting from age, gender, zipcode, signup source, physical address, and more.

Reverse Appending
Many companies have the email addresses of their website visitors and subscribers. Unfortunately, quite a few of them know nothing more about these individuals besides their email addresses. This service allows clients the opportunity to market to their online customers using an offline "postal" channel or telemarketing channel.

Opt In Plus' reverse append process can add first and last name, postal address, age, income, gender, presence of credit to each email record within a database. Opt In Plus uses the email address in your database to match with the email address in our vast in-house database of opt-in consumers. The opt-in consumers in the Email-Appenders Database have many additional fields and overlays associated with them. When an e-mail address match is found your database is automatically appended with this extra information. We offer the flexibility to append as little or as much as you need.

We offer the following data screening processes while appending your data:

Suppression Data: Removes or flags Do-Not-Call (DNC), Do-Not-Mail , and other non-callable and non-mailable records found on your marketing database.

DNC Processing:
FTC's National DNC Registry
State DNC Files
Direct Marketing Association's (DMA's) Telephone Preference Service (TPS)
Direct Marketing Association's (DMA's) Mail Preference Service (MPS)


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