About buySAFE - Part II

"Buying online is not ridiculously risky, but it can be riskier than buying something at Macy's or Wal-Mart. At least at a department store you can see the product, meet the sales person, and know that you can return the product if you decide you want to return it."

buySAFE is also committed to leveling the e-commerce playing field for the "little guys" selling online, so that they can successfully compete against big retailers. Small merchants selling online face a major challenge in convincing shoppers to trust them since a small seller lacks a recognizable brand name. buySAFE helps sellers gain the trust of shoppers.