Consumer Base is an internationally acclaimed agency and is known
for having very high quality databases and immaculate data hygiene
techniques. They work in direct marketing as well as telemarketing,
and focus on behaviorally targeted audiences. When Consumer Base
first approached us in regard to doing select data administration
tasks for them, we had to develop a custom solution from the ground
up. We were very excited to accept the challenge.
To start, we had to develop a secure list comparison system which would allow us to append their files with our proprietary selects, and update their current data for relevancy within a variety of fields.